Where does real work actually happen?

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Where does real work actually happen?

60 seconds. 6 questions. We're mapping where real work actually happens now - your system of record, an AI assistant, or somewhere else - and how fast that's shifting. Tell us where you're at. We'll share what we find in a follow-up blog post.

Email*

1.Which best describes your role?*

Account Executive

Sales Management

Sales Operations

Marketing

Pricing / Monetization

Product / Product Marketing

Customer Success

Finance / Operations

Founder / Executive

Other

2.When you're doing the core analytical work of your role (building a plan, a case, research, or a decision), where does that actually happen?*

My team's core system of record (CRM, project tracker, ticketing system, whatever runs my function)

An AI assistant (Claude, ChatGPT, Perplexity, Copilot, Gemini)

A spreadsheet

Somewhere else

3.Compared to a year ago, how has your use of AI assistants for this work changed?*

Much more time in an AI assistant than a year ago

Somewhat more time in an AI assistant

About the same as a year ago

Less time in an AI assistant than a year ago

Wasn't using an AI assistant for this a year ago, and still don't

4.Which AI assistant do you use most for this kind of work?*

Claude / Claude Desktop

ChatGPT

Perplexity

Microsoft Copilot

Gemini

I don't use one regularly

Other

5.What do you actually use it for?*

Researching people, companies, or markets

Building a plan, case, or proposal

Prepping for a meeting or call

Drafting content or communications

Analyzing data, pricing, or performance

Something else

6.What's stopping you from doing more of your work inside an AI assistant?*

Characters remaining: 1000

Product

Value Sales Agent

Pricing Intelligence Agent

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