Amar Dhaliwal

CEO and Co-Founder | valueIQ

Frameworks

The ROI Number Doesn't Win the Deal. The Argument Does.

Aug 19, 2026

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3 min read

The ROI Number Doesn't Win the Deal. The Argument Does.

Customer co-creation of the value model correlates with 3.4x higher odds of winning.

Amar Dhaliwal

Frameworks

Your Reps Use AI to Format Business Cases. Not to Build Them.

Aug 11, 2026

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5 min read

Your Reps Use AI to Format Business Cases. Not to Build Them.

Polishing a number in a better font does not make it defensible. Finance can tell the difference, and that difference decides the deal.

Amar Dhaliwal

MCP Server

Most value AI is a smarter filing cabinet. We built an engine.

Jul 22, 2026

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5 min read

Most value AI is a smarter filing cabinet. We built an engine.

The valueIQ MCP Server is live. It generates value cases from deal context, in real time. No library required.

Amar Dhaliwal

MEDDPICC

Jul 16, 2026

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3 min read

The MEDDPICC E: Identified Is Not Covered

Knowing who the economic buyer is isn't the same as securing their financial approval -- and the gap is where late-stage deals slip to procurement.

Amar Dhaliwal

Before you build AI agents, build your company brain first

Jul 7, 2026

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10 min read

Before you build AI agents, build your company brain first

The three phases of building with AI, and the one almost every company skips.

Amar Dhaliwal

Frameworks

How to Audit Your Late-Stage MEDDPICC Deals Before Finance Finds the Seam

Jul 2, 2026

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8 min read

How to Audit Your Late-Stage MEDDPICC Deals Before Finance Finds the Seam

The M and the I are in the CRM. That doesn't mean they'll hold up.

Amar Dhaliwal

POV

The Unfair Advantage Most Revenue Teams Have Never Had

Jun 11, 2026

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4 min read

The Unfair Advantage Most Revenue Teams Have Never Had

Infrastructure, not talent, is why some teams win on value...and most don't.

Amar Dhaliwal

Value Selling

The value story you build alone won't survive the economic buyer review

Jun 3, 2026

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6 min read

The value story you build alone won't survive the economic buyer review

A business case the economic buyer receives is a vendor claim. One they helped build is their own analysis. The fix isn't more MEDDICC.

Amar Dhaliwal

May 21, 2026

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3 min read

From Watts to Wisdom

The AI era is generating intelligence at unprecedented scale. What is it worth?

Amar Dhaliwal

For Founders

The $140 Billion Gap: Why We Built valueIQ

Apr 13, 2026

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5 min read

The $140 Billion Gap: Why We Built valueIQ

$140B spent annually on CRM, CPQ, and revenue intelligence. None of it can answer the one question every CFO asks.

Amar Dhaliwal

Amar Dhaliwal

The ROI Number Doesn't Win the Deal. The Argument Does.

Your Reps Use AI to Format Business Cases. Not to Build Them.

Most value AI is a smarter filing cabinet. We built an engine.

The MEDDPICC E: Identified Is Not Covered

Before you build AI agents, build your company brain first

How to Audit Your Late-Stage MEDDPICC Deals Before Finance Finds the Seam

The Unfair Advantage Most Revenue Teams Have Never Had

The value story you build alone won't survive the economic buyer review

From Watts to Wisdom

The $140 Billion Gap: Why We Built valueIQ

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